Who knew there were two types of Envy? These researchers describe two distinct types – supportive and competitive. They call the supportive variant “benign” and the competitive “malicious”.
The researchers found that benignly envious people were willing to pay more for products a deserving friend had that they coveted, as in $110 more for an iPhone. That’s a good chunk of change.
However, people who were maliciously envious of iPhone owners were more likely to pay more for related but different products, such as a Blackberry.
Dragons Can Be Beaten 