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Source: A tale of two envies and what sells iPhones and Blackberries | SciGuy | Chron.com – Houston Chronicle.

Who knew there were two types of Envy? These researchers describe two distinct types – supportive and competitive. They call the supportive variant “benign” and the competitive “malicious”.

The researchers found that benignly envious people were willing to pay more for products a deserving friend had that they coveted, as in $110 more for an iPhone. That’s a good chunk of change.

However, people who were maliciously envious of iPhone owners were more likely to pay more for related but different products, such as a Blackberry.

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