Source: Dragon Slaying 101: How to Use Heroic Language to Battle Boring Copy | Copyblogger.
Source: Romance 101: How to Use Feminine Words That Sell | Copyblogger.
The Masculine, Heroic words:
- Battle / Fight
- Dragon
- Enemy / Nemesis
- Quest
- Treasure
- War
The Feminine, Romantic words:
- Love
- Heart
- Secret
- King, Queen, Prince, Princess, etc.
- Temptation / Forbidden
- Cloud, Moon, Stars, etc.
- Heaven / Paradise
- Kiss
- Virgin
- Magic / Enchanted / Bewitched
View the source posts for explanations. Bottom line: Know your target audience so you can write (and therefore sell) to your strengths.
Four example variations from the author:
Plain: “Solve Email Problems”
Heroic: “Battle Your Email Overload”
Romantic: “Love Your Email Inbox Again”Plain: “Stop Procrastinating”
Heroic: “Defeat Procrastination”
Romantic: “Kiss Procrastination Goodbye”Plain: “Advice to Help You Do Better”
Heroic: “Advice to Help You Win”
Romantic: “Advice to Make You a Star”Plain: “Ditch Your Bad Habits”
Heroic: “Conquer Your Bad Habits”
Romantic: “Make Your Bad Habits Disappear Like Magic”