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Title: “SUBJECT: OUR MARKETING PLAN” by Ellis Weiner
Source: http://www.newyorker.com/humor/2009/10/19/091019sh_shouts_weiner

What a hoot! This column makes for hilarious reading. You’ll find every bad thing you ever thought could go wrong in a marketing plan – and then some. The only other piece I’ve ever read that is even comparable is Cheryl Klein’s The Annotated Query Letter from Hell.

Enjoy!

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