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Source: Book Signing Pizzazz ~ with DiAnn MillsNovel Journey

DiAnn Mills is a true professional. She put together an excellent checklist for authors who want to do a book signing right. The post above includes a short interview with her expounding her thoughts on book signing. It’s worth reading in additon to using her checklist. 

I post it here knowing that I plan to use it later. My own immediate goal is to finish my first novel. However, this might be exactly what you’re looking for so enjoy!

Book Signing Procedures:

Name of Bookstore:
Date and Time of Book Signing:
Owner/Manager’s Name:
E-mail:
Address:
Phone:
Website:
Is a multi-author event, other authors to contact:

Book Signing Checklist:

  1. Meet with bookstore owner.
  2. Deliver press kit and include a copy of the book. I also include a promo item and bookmarks.
  3. Suggest speaking topics and explain the value of an event instead of a simple book signing.
  4. Discuss advertising and ask for a media list – newspaper, radio etc. that the bookstore uses. Unless the writer has a publicist, she/he handles the media advertising. Your publisher may wish to know about the event and assist you.
  5. Find out if the bookstore needs posters. You may need to create a poster or ask your publisher to provide one.
  6. Prepare ½ page flyers for bookstore to use as bag stuffers. Your publisher may do this for you.
  7. Send the bookstore endorsements of your book.
  8. Prepare bookmarks. Include bookmarks from other published titles.
  9. Have book cover enlarged onto heavy board and place on easel.
  10. Write the announcement for the bookstore’s intercom.
  11. Send media info at least two weeks in advance.
  12. Two weeks prior to book signing, make sure the store has your books in stock. *Make sure you always have plenty of books in your vehicle.
  13. Advertise the book signing and event in newsletter.
  14. Week of signing, announce event through online social communities: facebook, shoutlife, twitter, linkedin, myspace, etc.
  15. Day of signing: arrive early.
  16. Day of signing: present gift to bookstore owner – candy, flowers, etc.
  17. Bring camera to have picture taken with bookstore owner – include the book, then send bookstore a copy of the photo.
  18. Have candy available. Everyone loves chocolate.
  19. Have copies of endorsements or reviews on book signing table.
  20. Have sign-up sheet for writer’s newsletter.
  21. Make sure your books on the shelves are face side out.
  22. Talk about other writer’s books.
  23. Move around. Don’t sit. Be available to recommend books to customers – even if it is not your book. You will be remembered.
  24. Have door prize. Customers register for the door prize by giving name, address, phone, and e-mail address. Customer need not be present to win.
  25. Ask bookstore owner how many books you can sign before you leave. If permissible, place an “Autographed” sticker on the cover. Sign the book and slip a bookmark inside.
  26. Follow-up with bookstore owner by writing a thank-you note and include the photo from item #17.
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